Nobu Sato

Japan by the Numbers: Check Who Was Counted

Cover for the Japan by the Numbers column guide by Nobu Sato

Somebody puts Japan's job-to-applicant ratio on a slide: 1.18 openings per applicant. It sounds like a tight market. For IT roles the figure is 1.33. For office work it is 0.29. For construction it is 8.25.

Most widely quoted Japan numbers are correct. They just count a different group than the reader assumes. I wrote this column for executives who make Japan decisions from data, and for anyone who has been handed a Japan statistic and told to act on it. Before you use a number, check the denominator, who reported it and what scope it covers. Once you do, the decision usually changes.

Can I find the people I need, and where?

It depends on the occupation and the place far more than on the national average. Tokyo's openings ratio is 1.70 counted by place of registration and 1.07 counted by place of work. Foreign workers now number 2.57 million, five times the 2008 level.

Will people actually move?

Fewer than you would think. In 2025, 10.23 million people in Japan wanted to change jobs and 3.3 million did. The men's job-change rate went from 3.0% in 1990 to 3.8% in 2022. Over three decades, it moved less than one point.

What does a person cost, and how is pay set?

Plan on 1.2 to 1.5 times salary for one hire. Pay itself has been nearly flat for thirty years: average pay rose from ¥111,000 in 1949 to ¥4.67 million in 1997 and then stalled, with real pay peaking in 1992.

Who are you selling to?

Mostly to small companies run by older owners. Japan has about 10,000 large companies and 2.85 million micro ones, the average president is 60.8, and half of companies have no successor.

Can I trust this number?

Often only after you have checked the scope. One Hitachi securities report lists four female manager ratios, 17.4%, 22.7%, 8.9% and 6.8%, all correct for different scopes. Only 1.8% of Japanese firms published their accounts in the official gazette in 2022.

A habit for any Japan statistic

When a number lands on your desk, ask who was counted, who answered, and whether a company's own figure has an independent source behind it. The graduate employment rate, the overtime figures and the resignation-proxy surveys all change meaning on those questions. Government series move slowly, so some figures here may be a year old by the time you read them.

The rule I use for company figures is in the glossary under claim vs. fact. To see how these numbers feed actual decisions, read Launching in Japan.

Shorter thoughts go on LinkedIn.

Writing about launching in Japan, in three languages.